Articles by Bob Baker
Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site, blog and e-zine that deliver free music marketing tips and self-promotion ideas to musicians of all kinds. Visit Author's Website.
Registered Since: 2008-01-08 22:44:34
Use This to Make a Living With Your Music
January 7, 2008Reprinted from Bob Baker’s Indie Music Promotion Blog
Do not pass Go. Do not collect $200. Go directly to the blog entry Seth Godin posted today: Music lessons. He lists 15 “things you can learn from the music business (as it falls apart).”
If you’ve been feeling confused or off balance by all the shifts taking place in the music industry, read ALL of this for a fresh perspective.
Here’s one of my favorite parts, #4 (see my comments below):
Permission is the asset of the future
For generations, businesses had no idea who their end users were. No ability to reach through the record store and figure out who was buying that Rolling Stones album, no way to know who bought this book or that vase.
